J.Crew is known for its preppy designs, durable fabrics, and celebrity-approved trends, and for many millennials born in the ’80s and ’90s, the multi-brand retailer evokes a sense of nostalgia that transports you back in time. This year, J.Crew is honoring their millennial consumers by relaunching their paper catalog as an homage to the pre-digital age. Plus, one celebrity will be at the forefront of their campaigns this season: actress Demi Moore.
To get ahead of J.Crew’s catalog relaunch—which is expected to launch this month—we’ve gathered everything you need to know before these fashion-forward catalogs land in your mailbox.
Why Is J.Crew Relaunching Their Paper Catalog?
The J.Crew catalog first launched in 1983, and the brand aimed to make more affordable clothing that matched the quality of luxury brands like Ralph Lauren and Tommy Hilfiger. After decades of success, the company stopped producing paper catalogs in 2017, and instead redirected shoppers to their website. Today, nostalgic millennial consumers still have an appetite to flip through a variety of designs in a paper catalog. As part of the catalog relaunch, J.Crew is featuring a ’90s superstar on the cover: Demi Moore.
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Demi Moore’s Collaboration with J.Crew
Demi Moore was once one of the highest-paid actresses in Hollywood and was often applauded for the timeless nature of her career. “J.Crew changed the landscape—not just in what it brought forward in clothing, but also in the access—of how we discovered it,” Moore tells People. “A catalog was not really considered chic, and the J.Crew catalog opened a whole new world—a complete lifestyle.”
The collection will feature some of Moore’s favorite ’90s-inspired clothing items, including cashmere crewneck sweaters, mid-rise jeans, cable-knit sweaters, and tasseled loafers. Along with Moore’s picks, the catalog also includes the trendiest designs from each era of J.Crew’s 40-year catalog. Whether you’re looking for ’80s-inspired chambray shirts or chino pants from the 2010s, J.Crew’s relaunched catalog will have something for everyone.
Moore also tells J.Crew shoppers that the relaunch is more than just a blast from the past—it’s also a celebration of what the ’90s stood for, she explains. “There was a lot more pressure on perfection in the ’80s, and moving into the ’90s created an opportunity to find the beauty of imperfection.”
