Brown is a color that has been used in interior design for centuries, bringing balance and warmth to any room. With an increased desire to create spaces that feel cozy and inviting, designers are leaning into neutral brown tones through furniture, décor, and—of course—paint. Graham & Brown has answered this call with its 2025 color of the year—Elderton—a rich, neutral-toned brown.
When selecting its 2025 shade, the brand wanted to mimic the natural elements with a grounding color, which Elderton does with its unparalleled depth. “Elderton is a chameleon color that can be sophisticated yet cozy depending on the mood of the space it is in,” said Paula Taylor, head stylist and trend specialist at Graham & Brown, in a press release. “It will add drama to contemporary colors by creating a theatrical backdrop, allowing them to shine through.”
Graham & Brown
Elderton, which gets its namesake from the traditional, native elder tree, is meant to elevate Graham & Brown’s 2025 design of the year—Rivington Folly. The dramatic wallpaper is a Victorian-era vision, featuring ancient trees and historical architectural elements pigmented in a dark tertiary hue. Beyond wallpaper, Rivington Folly is also available as a custom wall mural, curtains, and roman blinds.
“When creating our Design of the Year 2025, we wanted to draw inspiration from things close to home and close to our hearts, time spent walking around a local landmark in Rivington really makes you appreciate the beauty that might often be overlooked, enhanced by the natural surroundings reclaiming the ancient architecture,” said Taylor.
Graham & Brown
To curate its color and design of the year for 2025, Graham & Brown has embraced its heritage and traditional interior design style to develop a timeless pairing. “Our homes are spaces where we can be our most honest and creative selves and Elderton is the perfect hue to unleash the potential of any room,” the brand said.
While Graham & Brown has established Elderton as its go-to color for 2025, the shade is timeless and can be used in your home for years to come. Whether you color drench a space in it or incorporate it as an accent color paired with other earth tones, Elderton will make any space in your home feel warm and inviting.
