The hockey-branded fitness partnership between GoodLife Fitness and the Professional Women’s Hockey League (PWHL) brings together Canada’s leading fitness chain and a premier women’s sports organization to foster athletic performance and enhance fan engagement. GoodLife, named the official fitness club for the Toronto Sceptres and Ottawa Charge, is also the exclusive training partner for the Charge. The company is known to offer state-of-the-art facilities equipped with cutting-edge technology to aid in training and recovery.
This fitness partnership highlights shared goals of promoting fitness and growing the profile of women’s hockey. Chelsea Purcell, senior director of corporate partnerships, PWHL, shares: “GoodLife is Canada’s gym, and this partnership helps strengthen the future of professional women’s hockey. Their passion for fitness and performance was clear from our earliest conversations and we knew that our goals and philosophies were aligned.”
Image Credit: GoodLife Fitness x Professional Women’s Hockey League