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According to a research, people in the country shower an average of 14 times each week. This surpasses the global average of five showers
According to research, showering is a more prevalent habit than bathing globally. (Representative/Shutterstock)
Cleanliness is often associated with the feeling of freshness derived from bathing. A bath can wash away the day’s fatigue and is often the first ritual people undertake after a long journey to feel refreshed. It’s easy to assume that countries where people shower more frequently are more hygienic.
According to research by Kantar Worldpanel, Brazil is the country that takes the most showers globally, with people showering an average of 14 times each week. This figure significantly surpasses the global average of five showers and is more than double the UK average of six. While this might suggest Brazilians are particularly hygiene-conscious, the true reason lies in the country’s tropical climate.
The average annual temperature of Brazil is 24.6 degrees Celsius, motivating its residents to take frequent showers due to the persistent heat. In contrast, the average temperature in colder countries like Britain is only 9.3 degrees Celsius, resulting in less frequent showering.
According to research, showering is a more prevalent habit than bathing globally. In Brazil, 99% of people shower weekly, while only 7% prefer bathing. This figure demonstrates that showering is not only a hygiene practice but also a cultural norm.
The average time Brazilians spend showering is 10.3 minutes, notably longer than the 9.9 minutes Americans spend and the 9.6 minutes for Britons. This difference goes beyond simple hygiene, reflecting cultural and climate-related habits in Brazil. Showering there seems to have transcended a necessity to become a lifestyle element, shaped by daily routines and the climate.
