One of the biggest design trends of 2025 is set to be the “pretty ugly” aesthetic. While the name sounds a bit offputting, this look isn’t about the ugly as much as it is about the unexpected.
While having that Pinterest-perfect space has been on trend in recent years, the “pretty ugly” trend is about deviating from that and curating a home that feels unique.
Here’s what you need to know about the trend, why designers love it, and the easiest ways to bring it into your home.
What Is the “Pretty Ugly” Design Trend?
The term “pretty ugly” comes from the French term jolie-laide, which literally translates to pretty ugly. But the trend doesn’t just mean having a bunch of ugly and pretty things in your home. Rather, it means choosing a focal point that looks less cohesive than the other pieces you are decorating with—for example, a really wild piece of art or a bold sculpture of a body part.
“As a designer, I love nothing more than when a room has that one piece that goes against the grain and makes a statement,” says Lindsie Davis of Blueberry Jones Design. “When everything feels too polished or too perfect, a room loses its soul. There’s something wonderfully disruptive about introducing an element that challenges convention—that ‘pretty-ugly’ piece that makes you pause and think.”
However, she doesn’t see this aesthetic as a trend, but rather an approach you can implement for the long haul. “I believe good design should always spark a conversation,” Davis says. “Why not dare to be bold and incorporate art that evokes an emotion?”
Or, as interior designer Amy Switzer brilliantly explains, a “pretty ugly” accent “can feel fresh and authentic, like a little wink to say, not everything has to be perfect to be beautiful.”
How To Make Any Room Look “Pretty Ugly”
While the focus of the “pretty ugly” trend is imperfection, it isn’t always easy to get right. “It takes a good eye to make intentional mismatching and offbeat choices feel cohesive instead of just chaotic,” says Switzer. “I’d say it works best in spaces where personality and whimsy are key, like a creative studio or a kid’s playroom. For clients who want luxury design, though, it might feel a little too experimental.”
That said, nailing it can be incredibly satisfying. “As a maximalist, I love creating spaces that feel layered, vibrant, and full of personality,” Switzer says. “To me, more is more—whether it’s bold patterns, rich textures, or curated collections that tell a story. I thrive on mixing eras, styles, and unexpected elements to make every room feel alive and unique. It’s not about clutter, but about creating an immersive, intentional atmosphere that reflects individuality.”
Easy Ways To Incorporate the Pretty Ugly Trend
Keep in mind that you don’t actually have to choose items that feel ugly—it’s more about bold, statement-making pieces. For example, opt for a paint color you wouldn’t normally consider, like bright yellow or a muddy brown. Be sure to get samples and live with the options for a week or two before deciding.
Or, install wallpaper that draws you in or add an unexpected accent piece, even if it doesn’t perfectly blend with the rest of the room.
Don’t Rush It
Incorporating this look into your home might not happen overnight. Hit up local thrift stores and estate sales to find those magical, unexpected pieces.
The key to “pretty ugly” is creating a space that feels special and full of personality. Go easy on yourself—it may take some experimenting to curate a room that feels perfectly imperfect.
