Designed to delight guests, but also drive sales, all of Fajita Pete’s new menu changes have been carefully chosen. In light of the success of its Chipotle Aioli sauce in 2024, the brand will be introducing a new Jalapeno Ranch condiment option in 2025. Other new menu innovations include Street Tacos and adding a Build Your Own Nacho option to the brand’s Tex-Mex Meal Deal menu. As Hugh Guill, Fajita Pete’s Chief Brand Officer, explains, “Thoughtful analysis, collaboration, and testing went into these menu upgrades. With the restaurant industry continuing to face headwinds from a cost perspective, the Street Tacos and B.Y.O.N. serve as brand-aligned items that provide freshness and flavor to customers at an affordable price.”
Image Credit: Fajita Pete’s
