Among the many things to love about the hit TV drama Yellowstone, the rustic yet luxurious style embraced throughout the show ranks high on the list. It’s evident in everything from the fashion to the decor, and it inspired a whole new sub-genre of interior design: one aptly dubbed the “rich ranch” aesthetic.
The popularity of this high-end take on classic Western decor comes as no surprise, as it’s seen a resurgence in the design world over the past few years. Of course, styles and aesthetics are also influenced by fashion and pop culture, where country influences are being embraced (say thank you, Beyoncé!). From cowgirlcore to the Western gothic aesthetic and everything in between, people can’t get enough of the warmth and charm of country-inspired interior decor. Rich ranch is no exception; it just comes with an elevated twist.
Here are a few professional tips to help you wrangle up the luxurious look at home, according to interior designers.
Don’t Stray from Natural Materials
If you’re channeling any Western aesthetic, you need natural materials—and the rich ranch style is no exception. Use plenty of wood, metal, and stone, as well as textiles like linen, cotton, and leather.
“Opt for natural stone over man-made quartz, real wood over laminate, and wool rugs over viscose or synthetic materials,” says Andrea Lackie, founder and principal designer of Andrea Lackie Design.
Not only do these natural materials feel more lavish underfoot, they’re also better for your home and the environment. Lackie suggests incorporating secondhand furniture and decor into your home over newly-manufactured items where possible—collecting pieces with history adds a level of depth and interest that new items cannot, and antique furniture adds a sense of authenticity to ranch-inspired spaces. Plus, it tends to be made of wood and other natural materials.
David Greer
Embrace Rich Textures
The next time you have a Yellowstone marathon, pay attention and you’ll find rich textures are a common theme with this aesthetic. At the same time, sticking to natural materials when choosing the textures to incorporate is important.
High-quality wool and mohair throws, thick cotton, cowhide rugs, and leathers that gain a patina over time are all ideal choices. Use these textures for throw pillows and blankets, seating, curtains, and area rugs. If you want something a little more opulent, try a touch of velvet here and there.
Incorporate Luxe Accents
Along those lines, this design aesthetic achieves its high-end edge that sets it apart by incorporating swanky, modern details throughout the space. Go with stainless steel, glass, and high-quality materials like marble: marble slab countertops pair beautifully with wood cabinetry and stainless steel barstools for a Western-inspired look that feels organic and modern.
Stacy Zarin Goldberg
Choose an Earthy Color Palette
Sticking to muted, earthy tones in your design is integral to any Western-inspired look. You’re not going for bright and bold here. Earthy colors effortlessly complement the natural materials and textures in the space.
“You are not limited to just browns and greens here—there are muted ochres, dusty plums, and other colors that would look fantastic,” Lackie says.
And after all, the ranch life is an outdoorsy one.
Avoid Literal Motifs
Designers typically recommend avoiding overly literal Western or ranch motifs to help keep the look elevated and refined. That means no cowboy hats or lasso prints in your design (real cowboy hats and lassos are fine if that’s your thing).
“Instead, lean into timeless, subtle nods like vintage equestrian art, geometric throw pillows—think Southwestern style but use them sparingly—or oversized leather cocktail ottomans for that ranch-chic vibe without going kitsch,” says Cheryl Clendenon of In Detail Interiors.
