Rowntree’s Jelly Tots Tangy have been introduced by the brand as a new take on the classic candy that marks its 60th anniversary and provides consumers with a decidedly tart flavor experience. The product is crafted with real fruit juice and boasts a vegan-friendly recipe, and comes as the brand’s first foray into the sour sweet candy category. The product is making its debut on the UK market now where shoppers can pick up a pack starting at £1.50.
Senior Brand Manager Hayley Nixon spoke on the Rowntree’s Jelly Tots Tangy saying, “At Rowntree’s, we are dedicated to bringing joy and innovation to our fans. With Jelly Tots Tangy, we’ve taken a beloved classic and added a refreshing twist that we believe will resonate with both new and loyal fans alike. It’s not just a sweet; it’s a fun experience to share and enjoy together.”
