Autonomous retail technology leader Sensei debuted the world’s largest autonomous supermarket at NRF 2025, introducing a next-gen customer experience with real-time basket technology, discrepancy detection and more.
Sensei’s presence at NRF coincides with the launch of a 1,200+ square-meter autonomous supermarket in Portugal in partnership with MC (Sonae Group), the country’s leading grocery retailer.
Unlike some autonomous stores that only permit entry by app, Sensei’s autonomous supermarket introduces a democratic entry experience that’s as open as any regular supermarket, and requires no app, card or registration before entry. Beyond the doors, shoppers discover a diverse product assortment—including bakery and pastry items sold in bulk—a simplified checkout experience that eliminates the need for item scanning, and technology to identify what customers pick up versus what they weigh.
