all® free clear makes a groundbreaking advancement in laundry care accessibility by becoming the first U.S. detergent brand to incorporate NaviLens technology on its packaging. The innovative scanning system, integrated into MIGHTY PACS® Original tubs and pouches, enables individuals with low vision or blindness to access product information, dosing instructions, and precise in-store locations through audible notifications. This initiative addresses the needs of over 7 million Americans living with low vision, offering enhanced independence in completing everyday tasks.
The brand strengthens its commitment to accessibility through a $25,000 donation to the American Foundation for the Blind during Low Vision Awareness Month. Through NaviLens implementation, the technology not only assists those with visual impairments but also helps individuals facing language barriers, demonstrating how smart packaging solutions can create more inclusive consumer experiences. The integration marks a significant shift in how household products can adapt to serve diverse consumer needs while maintaining functionality.
