KFC China has partnered with POP MART to provide customers with blind box toys when purchasing a meal. The collaboration includes seven unique figurines of Dimoo, a POP MART original character, and some variants showcase the iconic mascot in the KFC Colonel Sanders, French fries, and sweet corn designs. This exclusive release is a tribute to the 35th anniversary of KFC’s presence in China, celebrating the brand’s long-standing success in the country.
These limited-edition blind boxes bring a unique twist to KFC’s marketing by merging the fast food world with the playful allure of collectible toys. True to Pop Mart’s signature style, the KFC-themed collection includes a surprise element: a secret design hidden among the pieces.
All that is needed to enjoy this playful collaboration is a ¥99 (US$15.5) family set meal, which consumers can purchase at any KFC China location.
Image Credit: KFC China
