The cold, dark days of winter and the daily commute can be draining, but Audible’s latest brand activation at King’s Cross station provides a shift in perspective that invites people to choose a more manageable experience. Created to coincide with Blue Monday—dubbed “the most depressing day of the year”—this campaign created for Audible by Hyperactive turns a hub of activity into a peaceful escape with an immersive audio experience.
In the center of the station, a reimagined train car bursts with cherry blossoms, inviting passersby to escape the rush and enjoy a more pleasant world. Within, the carriage provides calming audio excerpts of well-being titles like A Quiet Life in Seven Steps, Atomic Habits, and The Healing Power of Nature.
