Kiehl’s response to censorship surrounding its intimate care campaign is as creative as it is bold. Following pushback for ads featuring visible pubic hair, the L’Oréal-owned brand turned the criticism into an opportunity for conversation by introducing a headline font made entirely of pubic hair, aptly named ‘Pubic Display Type.’
The provocative campaign, developed by agency Marcel, features unapologetic headlines like ‘Our photos of models with pubic hair were censored, so we removed the models,’ and ‘Pubic hair don’t care.’ These ads embrace body positivity and aim to dismantle outdated taboos around intimate care.
This bold move coincides with the launch of Kiehl’s intimate care products, including ‘Ingrown Hair & Tone Corrective Drops’ and ‘Over & Under Cream-to-Powder Body Deodorant.’ By embracing honest dialogue about body hair, Kiehl’s reinforces its mission to meet all skin care needs while challenging societal norms — one strand at a time.
Image Credit: Kiehl’s
