If you’re looking to take your pleasure game to the next level, there’s no better time to invest in a new sex toy than now. With so many products out there on the market, you can absolutely find the best sex toy that caters to your specific wants and needs, regardless of your gender and sexual orientation.
For example, if you want to find an anal sex toy, you have the option to go with anal beads, butt plugs, or anything with a flared base, which all offer different sensations. If you want the best sex toy that will stimulate your clitoris, you can go for a simple bullet vibrator or opt for something a little bit more intense, like an oral sex toy. And if you want something that offers both external and internal stimulation, you can try a rabbit vibrator.
But of course, we understand if you haven’t tried any of the options above or if you simply don’t know where to start. Good news for you, that’s where we come in.
Whether it’s your first time buying a sex toy or you’re looking for a new vibrator to add to your bedside drawer, we’ve curated a list of the best sex toys on the market, according to sex experts. From dildos to G-spot vibrators to clit suckers and more, our product recommendations include a diverse range of options that you’ll love whether you’re an experienced masturbator or not.
According to our experts, here are some of the best sex toys to shop in 2025. Enjoy!
Experts Featured in This Article
Jessica O’Reilly, PhD, is a sex and relationship expert at sex toy brands Womanizer and We-Vibe.”
Sasha Andrews, is a sex expert at HerahHaven.ai, an AI erotica site.
Carol Queen, PhD, is an author, educator, and the staff sexologist for sex-toy retailer Good Vibes.
Nicole Moore is a relationship therapist and founder of the “Love Works Method,” a program that has helped people find lasting love fast.
Marla Renee Stewart is a sex expert for Lovers and co-author of “The Ultimate Guide to Seduction and Foreplay.”
Tyomi Morgan is a certified sexologist, pleasure coach, and the creator of The Cowgirl Workout, a workout that helps people feel more confident in the cowgirl sex position.
Suzannah Weiss is a sex expert and the resident sexologist for Biird, a female-led pleasure brand. She is also the author of “Subjectified: Becoming a Sexual Subject.”