Last Updated:
Indian embroidery is not just about adding beauty to garments; it’s about preserving history, supporting artisans, and celebrating craftsmanship
From the regal Zari work to the delicate Chikankari and intricate Kantha, these timeless crafts connect us to our roots while adapting to the evolving world of fashion. (In frame: Madhuri Dixit)
Indian embroidery is more than just an aesthetic addition to clothing—it’s a cultural legacy woven into every stitch. From the regal Zari work to the delicate Chikankari and intricate Kantha, these timeless crafts connect us to our roots while adapting to the evolving world of fashion. Experts from the industry share their insights on how these exquisite embroideries continue to hold relevance today while preserving India’s heritage.
Embroidery: A Tribute to Culture and Patriotism
“Each thread is a tribute to the culture and stories that unite us. Wearing these embroideries is more than a fashion statement—it’s a celebration of India’s soul and a meaningful way to express patriotism,” says Prakhar Rao, founder, designer, and creative director, Zero Tolerance.
Embroidery represents the fusion of art and identity, with techniques like Aari, Zardozi, and Chikankari serving as bridges to our cultural heritage. “Aari embroidery, with its fine chain stitches, represents precision and creativity, often used in floral and nature-inspired designs,” Rao explains. “On the other hand, Zardozi embroidery, with its metallic threads and opulent textures, is a legacy of Indian royalty that radiates pride and elegance.” Chikankari, originating from Lucknow, is a symbol of grace and patience, showcasing hand-crafted designs that reflect mastery in their delicacy.
Preserving and reinterpreting these traditional crafts for the modern world is vital. “These embroideries not only add beauty to your wardrobe but also actively support artisans, keeping centuries-old traditions alive,” Rao emphasizes.
The Regal Elegance of Zari and the Art of Kantha
According to Shilpi Gupta, designer, House of Shilpi, “Popularized during the Mughal era, Zari embroidery, with its gold and silver metallic threads, adds an element of elegance and regality.” Often crafted on luxurious fabrics like velvet, brocade, silk, organza, and chiffon, the intricacy of Zari work appeals to all, ensuring the continuation of cultural legacy through generations.
Traditional to Bengal, Kantha embroidery has evolved from its humble beginnings. “Kantha was traditionally done on soft dhotis and saris, using a simple running stitch along the edges. Today, it is applied to sarees, dupattas, and shirts for both men and women, featuring beautiful designs of flowers, animals, birds, and geometric shapes, or themes inspired by everyday life,” Gupta adds.
Gota Work: A Royal Craft Winning Hearts
Gota embroidery is another celebrated craft that has stood the test of time. “A centuries-old handcraft once worn exclusively by royalty, Gota embroidery uses the applique technique with small pieces of gold or silver ribbon to create elaborate designs and intricate patterns,” says Gupta. Whether used on sarees, lehengas, odhnis, jackets, kurtas, blouses, or accessories like bags, Gota work continues to captivate fashion-conscious women.
Rangriti, a brand deeply connected to traditional crafts, emphasizes the importance of preserving these techniques to stay rooted in our cultural heritage. “Traditional crafts highlight the rich tapestry of age-old artistry and support artisans and their craftsmanship,” says a spokesperson from Rangriti.
Chikankari: A Feminine Touch of Elegance
Chikankari embroidery, one of Lucknow’s most treasured crafts, offers intricate patterns on fabrics such as cotton, georgette, silk, and chiffon. “The delicate pastel hues combined with fine threadwork create a feminine and sophisticated look,” says Rangriti. This embroidery technique enhances the wearer’s elegance with its subtle yet impactful beauty.
Gota embroidery, with its vibrant colors and exquisite detailing, continues to remain popular. “From floral to geometric motifs, the use of gota ribbon embroidered onto fabric with a needle and thread brings out the richness of tradition,” Rangriti adds.
Zari: A Regal Choice for the Modern Woman
Zari embroidery remains a timeless favorite for those seeking luxury and grandeur. “Often used on silk, velvet, organza, and chiffon, Zari enhances the elegance of the wearer,” notes Rangriti. The fine gold and silver threads create intricate designs that add a royal touch to any outfit, making it a cherished choice for modern women who appreciate heritage with a contemporary twist.
Keeping Traditions Alive
Indian embroidery is not just about adding beauty to garments; it’s about preserving history, supporting artisans, and celebrating craftsmanship. With designers and brands committed to innovation while honoring tradition, these timeless embroideries will continue to weave their magic into the fabric of modern fashion, ensuring they remain relevant and cherished for generations to come.
