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While only one team can take home the championship title at the Super Bowl on Sunday, February 9, everyone can take home a free Starbucks the following Monday.
As part of a new “Starbucks Monday” promotion, the coffee conglomerate will be offering free coffee to all rewards members after the highly anticipated match between the Kansas City Chiefs and the Philadelphia Eagles.
The company announced on Wednesday that eligible customers can stop into any Starbucks location across the country for a tall hot or iced coffee on the house.
“With the Big Game on Sunday, Feb. 9, many Americans will spend the day going big – which may lead to a long Monday,” Starbucks said in its press release.
“If you’re a Starbucks Rewards member, apply the Starbucks Monday coupon in the Starbucks app prior to placing your order when using the order ahead feature in the app,” the statement continued. “Or let your barista know you’re redeeming your Starbucks Monday coupon when ordering in the store or in the drive-thru.”
Anyone who isn’t already part of the Starbucks rewards program can sign up to become a member by 11:59 p.m. PST on February 9 to redeem the coupon in the Starbucks app and in store.
People can also sign up on February 10 and still receive a free drink if they speak with any barista on the day.
Starbucks’ Monday special comes just a few days after the company reported “better-than-expected” sales in its first fiscal quarter after global store sales dropped four percent in the last year.
CEO Brian Niccol attributed the positive results to the company’s “Back to Starbucks” plan chock-full of customer-driven changes such as the decision to stop charging for non-dairy milk and to cut the menu back by 30 percent.
“We believe this is the fundamental change in strategy needed to solve our underlying issues, restore confidence in our brand and return the business to sustainable, long-term growth,” Niccol said in the Starbucks Q1 Fiscal Year 2025 Results report.
Rachel Ruggeri, Starbucks’ CFO, added: “We are encouraged by our Q1 results, which demonstrated the effectiveness of our ‘Back to Starbucks’ strategy, evidenced by our top-line trend.”
Niccol has also already implemented other changes to help solve the company’s financial woes including the return of the self-service condiments bar, offering new ceramic mugs for patrons wanting to sit and enjoy their drinks, as well as free refills on coffee and tea for anyone in-store.
