adidas works in collaboration with the Mercedes-AMG PETRONAS Formula 1 team to present a collection for the new season. This project nods to adidas’ first step into the realm of motorsport fashion, taking the place of Mercedes’ long partnership with Tommy Hilfiger.
The capsule is comprised of high-performance streetwear which is visually captivating and supported by intricate engineering. It means redefining the notion of team wear for the modern athlete and their fans alike. The foundation of this collection builds on shared values between the forces — these values are rooted in innovation, excellence, and performance. The collection has launched and it features progressive looks for engineers, drivers, and fans. It features lightweight driver tees and paddock gear.
Image Credit: adidas,
