Meghan Markle has launched a new lifestyle brand, As Ever, replacing her previous venture, American Riviera Orchard.
The sudden rebranding has drawn attention, not only for its unexpected shift but also for the symbolism embedded in its logo.
The emblem, featuring a palm tree flanked by two hummingbirds, is believed to carry deep personal significance. According to reports, the hummingbirds were included as a nod to Prince Harry, who has long been fascinated by the species.
In his memoir Spare, Harry shared a moment when a hummingbird entered their home shortly after they returned from the UK following the passing of Queen Elizabeth II—an event he saw as meaningful.
However, Meghan’s new brand has also sparked controversy. Officials in Majorca, Spain, have pointed out a striking resemblance between her logo and the town’s historic coat of arms, raising concerns over originality.
Following the official announcement of As Ever, Meghan quickly ramped up its promotion, renaming her previous Instagram account and sharing a new post.
With As Ever, Meghan appears to be crafting a brand that merges personal storytelling with luxury branding, but the controversy surrounding its design may bring unexpected challenges.
