Leilo boasts a ready-to-drink kava-powered beverage line with a modern aesthetic and recently, the brand entered a partnership with Sprouts Farmers Market to expand its presence in the US while promoting the benefits of kava. Leilo’s product is the first kava-powered beverage to be sold in a mainstream retailer. This expansion is part of Sprouts Farmers Market’s Innovation program and Leilo’s drink will be available in over 400+ markets.
The company highlights the benefits of kava as an ingredient that promotes relaxation — an agent for elevating mood while alleviating anxiety and insomnia. Scott Romano, VP of foraging at Sprouts, shared about the partnership: “Through our ‘New For You’ displays, we’ve created a space that highlights emerging brands and unique offerings. Sprouts has recognized the rapid growth of the non-alcoholic and functional beverage space and identified this category as one which consumers are eager to explore.”
Image Credit: Leilo
