I’m welcoming 2025 with a major regimen refresh; it’s the perfect time to overhaul my beauty collection with fan-favorite formulas I’ll rely on for seasons to come. The best place to start? Amazon’s convenient curation of customer-adored skin care, hair care, and makeup gems. I sifted through the treasure trove of highly coveted picks to select the top 10 items I’m taking to checkout, and the best part? They’re all less than $20.
If you act quickly, you can get your hands on wildly popular products for up to 76 percent off. (Score!) Below, snag a retinol night cream, viral lip treatment, wrinkle-blurring face primer, and hair growth conditioner for as little as $5. You’ll find top picks from brands you know and love including Laneige, Cosrx, Neutrogena, L’Oréal, and more. Just be sure to grab these finds ASAP—they’re hot for a reason and run the risk of selling out quickly.
Shopper-Loved Beauty Under $20
- 76% Off: Cosrx Snail Mucin Advanced All-in-One Cream, $9 (Originally $39)
- Viral: Biodance Bio-Collagen Real Deep Mask, $19
- Editor’s Pick: Laneige Lip Glowy Balm, $19
- Medicube Zero Pore Pads 2.0, $18 (Originally $31)
- L’Oréal Paris Age Perfect Blurring Face Primer, $11 (Originally $14)
- Neutrogena Hydro Boost Water Gel, $19 (Originally $27)
- Marc Anthony Grow Long Leave-In Conditioner, $8
- Good Molecules Gentle Retinol Night Cream, $8
- Anua Heartleaf Pore Deep Cleansing Foam, $13
- Essence Lash Princess False Lash Effect Mascara, $5
Medicube Zero Pore Pads 2.0
Amazon
Not only are my skin care picks loved by thousands of Amazon shoppers, but they’re also on major sale. This luxe cream from viral K-beauty brand Cosrx is a whopping 76 percent off and these handy Medicube toner pads are impressively discounted, too. Personally, I’m running to snag a restock of my go-to Neutrogena Hydro Boost Water Gel while it’s $19. Formulated with hyaluronic acid, the cream deeply moisturizes my dry, sensitive complexion while maintaining a lightweight, barely there feel.
L’Oréal Paris Age Perfect Blurring Face Primer
Amazon
Leave pesky fine lines in 2024 with the help of smoothing secrets like this L’Oréal Paris Age Perfect Blurring Face Primer. The now-$11 pick works like a “magic eraser” to make skin look “20 years younger,” according to one of over 12,000 rave reviewers. Speaking of products to achieve a youthful glow, the Good Molecules Gentle Retinol Night Cream is just $8. (Yes, retinol for $8). The gentle-yet-effacious find plumps stubborn wrinkles to leave you with a softer, smoother complexion.
Marc Anthony Grow Long Leave-In Conditioner
Amazon
Don’t head to checkout without scoring my secret to a juicy, moisturized pout: the Laneige Lip Glowy Balm I use every day without fail. You also won’t want to miss this $5 volumizing mascara that more than 20,000 people purchased in the past month, according to Amazon. And to give your mane a little TLC in 2025, shop the Marc Anthony Grow Long Leave-In Conditioner that’ll leave you with longer, stronger strands.
Head to Amazon to score these customer-loved beauty finds while they’re available from just $5.
