British beauty brand Delilah is bringing its conscious approach to beauty to the American market, marking a significant expansion for the B Corp-certified cosmetics company. Founded by veteran makeup artist Rupert Kingston, the brand combines high-performance beauty products with ethical business practices, offering a range that includes the Take Cover Radiant Cream Concealer, Time Frame Future Resistant Foundation SPF 20, and innovative Lip Saviour Colour Enhancing Lip Oil. Each product integrates skincare benefits with cosmetic performance, featuring dermatologically tested formulations.
The brand’s entry into the US market comes with a strategic multi-channel approach, launching through its direct-to-consumer website, Wolf & Badger, and Amazon. Delilah’s commitment to sustainability extends beyond its 100% vegan, PETA-certified formulations to include responsibly sourced packaging designed to minimize environmental impact. This expansion represents a growing trend of B Corp-certified beauty brands gaining traction in the American market, where conscious consumers increasingly demand products that align with their values while delivering professional-grade results.
