Brands are using these technologies to tell stories and build worlds that go beyond the impossible. For instance, Coach’s ‘Find Your Courage’ campaign features the virtual human imma, a CGI creation that acts as both a model and spokesperson, offering an entirely new approach to brand storytelling. Similarly, Starburst’s ‘Different Every Time’ campaign uses AI-generated content that is interactive, allowing consumers to engage with dynamic visuals. LANCEL’s ‘Voyage AI’ and Paris Saint-Germain’s fully AI-generated campaign are other examples of how AI is becoming central to modern marketing strategies.
Another prominent trend is the use of augmented reality (AR), particularly within the beverage industry. Monster Energy’s ‘Fantasy Ruby Red’ AR experience is an example of how brands are incorporating immersive packaging to captivate consumers. AR is also reshaping retail environments; companies like BIG Digital and DeepAR are using mobile and desktop try-ons, offering virtual experiences that enhance shopping. Lastly, experiential marketing continues to grow in importance. Pop-up events, exclusive experiences, and emotionally resonant product launches. Overall, these trends reflect a shift toward personalized, immersive marketing that prioritizes engagement and storytelling while pushing boundaries.
To learn more about marketing trends for the year ahead, check out Trend Hunter’s 2025 Trend Report.
