There is nothing better than stepping out of a bath, pulling a warm towel off a towel rack and wrapping yourself in the comfort of its plush fabric. That delightful moment is one of our favourite parts of going to a luxury hotel, but why reserve that moment just for a weekend away? We think that investing in a high-quality set of bath towels is just the indulgence you deserve to get through the winter.
What are the best bath towels to buy?
Our pick of the best towels to buy would be between Rowen & Wren’s Heritage Towel, Christy’s Luxe Towel and Marks & Spencer’s Luxury Egyptian Cotton Towel, along with high-quality offerings from The White Company, Hampton & Ashley and Dusk. Read on for more about our top picks and the particular qualities that make them stand out. Beyond our top five towels, we then have a selection of more excellent choices, with colourful, patterned options and eco-friendly towels in the mix, covering all price points.
Best bath towels for 2025, at a glance:
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House & Garden’s verdict:
If you’re searching for a bath towel that is both lovely to use and looks beautiful hanging on the towel rail the rest of the time, then look no further than Rowen & Wren. Made from 100% cotton, the Heritage towel has a flat weave on one side, and terry towelling on the other. Crafted with design in mind, it is the perfect towel for those that are bored with plain towels, but don’t want to go overboard with busy patterns and bright colours. The towels have been subtly designed with stripes in subdued red and blue tones, and frayed edging adds a rustic touch, resulting in eye-catching yet understated towels.
House & Garden’s verdict:
Made with 100% Turkish cotton at a whopping 730GSM, these indulgent Luxe towels from historic British brand Christy are pure bathroom bliss. Christy have been making towels by Royal Appointment for many years (Queen Victoria was the first to show an interest in 1851!), so with that seal of approval, you can’t go far wrong with this exceptional British craftsmanship. And for the quality you get, these towels still sit at a reasonable price point. This particular towel is their most deluxe option, is available in seven different colours, and five different sizes: face cloth, guest towel, hand towel, bath towel and bath sheet.
House & Garden’s verdict:
Available in forty different colours, including white, teal, sage green and vibrant orange, you’ll have no trouble finding the right shade of these M&S towels to suit your bathroom decor. They’ve incorporated their StayNew™ technology to ensure that the towels survive every wash and use, with great colour retention as well as keeping their fluffiness and absorbency. The highly affordable price tag belies their luxurious 600GSM, and makes it easy to treat yourself to sets in a couple of colours to rotate between.
